CRM is short for customer relationship management. A CRM system is a web application that businesses use to organize information about their customers and leads. But a CRM system isn’t just a list of contacts. It contains customers’ details and history of their transactions with an organization, along with information about those customers’ place or status in the sales process. They can also have features such as set it and forget it, an email campaign that can be setup in January but not run until a scheduled date. Custom reports can be created on contact information that is most important, examples are Birthday’s Anniversaries, Geographical locations and more.
Many CRM systems can also hook into financial and insurance systems to help organizations track information, cost and changes in products or services. They can also provide analytics that enable a business to better predict a customer’s future needs.