5 Ideas for Keeping in Touch with Your Clients.
Not all relationships with clients end after a single transaction. For many companies and professionals, that’s just the start of a long-lasting relationship. It’s important to keep intouch after you provide clients with great service. Here are 5 ideas that can help.
- Track Your Interactions
When you want to get better about following-up with clients, your database or CRM is a good place to start. Being able to track your interactions will help you keep track of when you last touched base. Investing in a CRM tool can help you save your contacts’ information and get reminders about checking in. But if you’re not ready for that step, you can always create a spreadsheet to document notes.
- Send a Personal Note
Everyone appreciates a thoughtful personal note. Even if the message is simple, that personal touch can go a long way for building rapport with your clients. Of course, if email is more your style, you can drop them a quick line while sharing an online article you’ve just read. If you share interests in the gym, travel, or general business advice, they might like to see it, too.
- Share Helpful Resources
For general updates, you can always utilize your email or social media list. Clients want to see you as the expert in your field, and sharing helpful resources, news, and tips can really distinguish you from the pack. Maybe you have some insight on a popular question from your clients. Sending your response in a newsletter or campaign will let you keep all of your contacts informed.
- Utilize Your Network
Social media can be a powerful tool when you’re looking to grow your business. But you don’t always have to be posting about yourself. You can maximize your network by connecting other colleagues and clients with each other. When someone has a specific need, try your best to send them a quality recommendation, you know the old “I’ve got a guy/gal” phrase. Your reputation as a connector can help others out and work as another thoughtful and helpful touchpoint for staying top-of-mind.
- Pick Up the Phone
Another way to show that you care is to simply pick up the phone. Our communication shouldn’t always happen behind a computer screen. A brief text message or even a 5-minute phone call might be all it takes to see how your contacts are doing. There’s nothing wrong with a quick hello.
